ABOUT PETER YEE

As a trendsetting design leader, Peter pioneered the design strategy for industry leader Oakley. He has a record of creating disruptive, iconic designs and establishing global market trends that generated multi-million dollar growth. Promoted throughout his career to develop products through innovative, performance-infused design, Peter led multi-disciplinary teams to create unique products and brand identities that provided performance solutions as well as appealing designs for domestic and global markets.

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Focused on building a spirit of culture, aesthetics and functionality, which dominated the sports performance market, Peter was instrumental in growing Oakley from $76M to $1.6B in revenue. He collaborated on creating and defining the brand. As a result, he is named on over 100 design and utility patents on eyewear, timepieces and footwear. In addition, he designed, managed and directed product development for products worn in every Olympic Game from the summer of 1996 to 2018.

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Dedicated to exploring creative ideas and solutions, Peter pioneered a Think Tank at Oakley called Advance Concept Review (ACR) to drive future innovation. The parameters he established were to use 5, 10, and 20- year timelines, unconventional manufacturing processes and bend the laws of physics. The group included key members of Design and Engineering, which generated amazing ideas and new possibilities. These possibilities have led to tangible and financially successful designs for the brand.

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Hired in 1993 as the first trained industrial designer to the brand, Peter defined and designed all aspects of Oakley’s brand during the company’s early years, initially contributing to $92.7M in revenue. He created revolutionary eyewear from inception, development to production. These eventually became iconic designs for the brand, such as Eye Jacket, Zeros, Pro M-Frame, Romeo, etc.

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Recognized for his impact, Peter was promoted to Senior Designer, Director of Prescription Eyewear Design, Senior Director of Design, and ultimately Vice President of Design. Peter led a design group of 13 eyewear designers, design modelers, support staff and a department of 50+ while managing a $2.8M budget.

Through a culture of collaboration and excellence, he inspired the cross-functional product and manufacturing teams to build brands with the design team that met and exceeded business growth initiatives. Peter continued to manage the Design Department, which quickly grew to include designers, modelers, CAD, engineers, rapid prototypers and tool designers. He grounded his department on cross-disciplinary collaboration and communication.